Where every space reflects who you are
Mira is a contemporary residential project made up of two distinct buildings — Le 1834 Chambly and Le 1640 Tremblay — developed in two complementary neighbourhoods and designed to meet the needs of two different audiences. United by a shared architectural signature and a consistent approach, they offer bright, functional units, carefully designed to strike a balance between affordability, comfort and quality of life.
- Client
- Atimco
- Industry
- Residential
- Expertise
- Design · Marketing Strategy · Website · 3D Design + tools · Technology Implementation
The project in pictures.
To bring Mira to market, we developed a complete strategy that included the positioning, a distinctive communication angle and a strong brand identity, including the creation of the logo.
The challenge was to design a brand identity adaptable to two distinct locations, each targeting a different clientele.
We created a colourful, playful and accessible identity, tailored to each building. This vision guided the production of eclectic, vibrant, photorealistic 3D imagery attuned to the targeted personas, as well as the design of a high-performing website delivering a smooth, intuitive UX experience.
The technology
Livya rolled out a suite of interactive web tools designed to streamline the rental journey and support marketing efforts. Intuitive 2D floor-plan selectors make it easy to explore units and availability, while interactive neighbourhood maps help visitors understand the surroundings. Conceived as a cohesive digital ecosystem, the whole delivers a clear, immersive and unified user experience, simplifying decision-making and boosting the performance of leasing teams.