A rental community built to belong to its neighbourhood.
W9 at Westbury is more than a building: a complete rental community, from studios to three-bedroom units, anchored by generous shared spaces.
Our mandate: build a brand and a marketing ecosystem capable of filling the building — well before delivery.
- Client
- DevWah
- Industry
- Residential rental
- Typology
- 1- to 3-bedroom units
- Expertise
- Strategy · Branding · Web & 3D Imagery · Digital Marketing · Technology
Facts & amenities
A complete address, from lobby to rooftop.
- 9
- signature storeys
- 1–3
- bedrooms per unit
- 7
- shared spaces
- 2026
- expected delivery
Lounge
Salle d’entraînement
Sauna
Terrasse sur le toit
Espace coworking
Cuisine commune
BBQ
Cuisson au gaz
Foyer extérieur
Jardins collectifs
Rangement vélos
Espace rangement
Casiers privés
Accès sécurisé
Interphone vidéo
Surveillance 24/7
Conciergerie
Vide-ordures
Climatisation
Chauffage inclus
Réfrigérateur
Éclairage DEL
Prises télé / data
Wi-Fi commun
The challenge
Building awareness for an address that doesn't exist yet.
A project with no footprint
No building to tour, no established address: everything had to sell on imagery and storytelling.
A crowded market
Standing out in a sector saturated with comparable rental offerings at similar prices and services.
Filling up before delivery
Generating significant pre-leasing months before the first tenants move in.
Everything had to hinge on imagery, story and experience — well before the first shovel hit the ground.
The solution
Five disciplines, one address.
An identity with an address.
A logo, a textured palette, the Season typeface and a full pictogram system — carried from the web all the way to large-format construction hoardings.
Composed, warm, anchored.
A visual world that evokes the warmth of a neighbourhood rather than the coldness of new construction.
26 pictograms
Amenities and inclusions, custom-drawn.
La famille Season.
Une sans contemporaine et une variante « mix » à empattements doux : chaleureuses, lisibles, distinctives.
- Season Mix · TitresVivre à Westbury
- Season Sans · TexteAn address built to last.
- AlphabetAaBbCcDdEe — 0123456789
Browse the brand standards.
The entire brand system — logo, colours, typography and variations — brought together in one comprehensive guide.
Reading the territory
Positioning W9 as the address in Westbury.
A market analysis and a communications angle defined a clear positioning, then translated it into audiences, messages and proof points. The strategy served as the compass for every discipline that followed.
Step into the shared spaces.
Seven 360° panoramas to explore every shared space as if you were there. Drag to look around.
Convert, without friction.
A showcase website and a suite of Livya tools — neighbourhood map, rental CRM, unit directory and interactive floor plans — to turn interest into a signed lease.
Interactive neighbourhood map
Shops, transit and points of interest, a click away.
Integrated rental CRM
Every prospect tracked from the first click to the signature.
Unit directory
Availability, pricing and layouts, updated in real time.
Interactive floor plans
Explore each unit and choose yours online.
Explorer le quartier
Une carte interactive du voisinage — commerces, transport et services bientôt cliquables.
A constant presence, from launch to lease-up.
A steady social cadence and targeted Google Ads campaigns to feed the prospect pipeline, month after month.
W9 at Westbury · New rentals
Studios to 3-bedrooms in the heart of Westbury. Gym, sauna, coworking. Book your tour.
Live in Westbury starting 2026
A new rental address designed for neighbourhood living. Join the waiting list.
We gave W9 a presence before it even had foundations.
From territorial strategy to textured branding, from the website to 3D imagery and digital rollout, we designed a complete ecosystem — coherent from the very first construction-site sign right through to the signed lease.
The results
A launch that delivers.
- 42%
- Pre-leasing achievedbefore the building's delivery
- +1850
- Qualified leadsacross the launch campaign
- 680K
- Social reachtotal impressions (March–June)
- 3.4×
- Site trafficvs. the initial target
- Cost per lead below the target set at launch
- Waiting list built before leasing opened
- A brand recognized and anticipated in the Westbury area
Illustrative data — to be confirmed against the campaign's actual results.
The technology
Livya offers a solution to accelerate and optimize real-estate transactions while minimizing operating costs — for an optimal return on invested capital.